Course Description Mott Community College

Corporate ID & Promo Design

3/6 Division: Fine Arts & Social Sciences
Meets Gen Ed Category:
Course Requirements: Prerequisite: Placement into RDNG-030 (ACSR-030), or completion of RDNG-016, ACLT-075, ACLT-076 or ENGL-100Minimum 2.0 GPA in ART.-145 and ART.-146.
Description: The focus of this course is on the examination of the logotype and symbol as identity and corporate character. Students will develop a corporate identity campaign extending into a public relation promotional project utilizing a basic strategy brief that they've researched and written. Students will learn to work in teams and on an individual basis. Use of the computer lab will be required. Internet access will be necessary for some aspects of project research and development.
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Note: All Courses are not offered every semester.
MOTT COMMUNITY COLLEGE|1401 East Court St. ~ Flint, MI 48503|(810) 762-0200
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